WHY PRIORITY BICYCLES?
Designed for customers of all ages and riding abilities, our low maintenance bicycles are featured in premier hotels and resorts, universities, rentals, and bicycle tours across the US and around the world.
Our bicycles stay on the road longer with ease of use in high-use, high-demand environments— with the grease-free, rust-free Gates Carbon Drive Belt at the core.
OUR PRIORITY BICYCLES ENABLE OUR GUESTS TO IMMERSE THEMSELVES IN OUR UNIQUE NATURE EXPERIENCE, DELIVER ON OUR PROMISE OF SUSTAINABILITY, AND LOWERS OUR MAINTENANCE NEEDS
PEDRO FURAO – GENERAL MANAGER, DORADO BEACH A RITZ-CARLTON RESERVE
Priority’s line of bicycles are engineered for ease of use and require no regular maintenance unlike bicycles with a traditional chain drive.
Featuring a Gates Carbon Drive belt and rust-proof and grease-free parts, the bicycles are built to withstand sustained use by all levels of riders in the toughest of coastal climates.
“We have seen inbound inquiries for custom bicycle fleets double over the last year. Alongside the increased consumer demand that we’ve seen through the pandemic, more marketers are prioritizing bicycles as a core tool for their businesses. Bicycles can make for great storytelling and be a meaningful brand extension. Our low maintenance bicycles, paired with our exceptional service and quality capabilities, has made Priority the go-to brand for custom partnerships.”
With over 400 custom bicycle fleets established worldwide, Priority is experiencing a substantial increase in demand from hospitality and campus partners this year, resulting in new fleet orders well into 2022 and beyond. New hospitality fleet business is currently up 25% over 2020, and nearly 25% of current hotel and resort partners have placed orders to expand existing fleets.
“Budgets, especially in the hospitality industry, are tough right now, but we are seeing these partners elevate bicycles as a must-have in their offering as travel comes back online,” says Lauren Jones, Director of Partnerships.
Learn more about how Priority Bicycles and Gates are working with partners to create fleets that are easy to ride, stay on the road longer, and look great.
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