“Since the bikes have been here I have definitely been inspired to ride! I love seeing people hop on them just to get lunch or go from one of our buildings to the other! Especially seeing people who aren’t necessarily cyclists! That’s the most inspiring part.”
– SALLY, LUCKY BRAND
Lucky’s roughly 350 employees can jet quickly from one office to another six blocks away, ride out to a coffee pop up housed in a technicolor shipping container, or pedal around just to feel the breeze on their fashionable backs.
Bikeshare was a “no-duh” for Lucky; its employees already attended free yoga classes during the week and receive $50 as an incentive to join a gym or take up spinning.
“We believe that happiness and performance are completely interdependent and encourage everyone to live by the company’s vision, “Look Good, Feel Good, Do Good,” says Carlos Alberini, Lucky Brand’s Chief Executive Officer and avid biker. “Health plays an important role in fulfilling this mission, so bringing in Priority Bikes was one of the key offerings we knew our employees would really enjoy.”
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