Priority cooked up the Roberta’s collaboration in their NYC workshop with artist Max Mueller and Roberta’s Pizza co-founder Brandon Hoy. Working in tandem with the Priority creative team, Max’s vision was brought to life featuring artwork inspired by the new apparel capsule he designed for Roberta’s. Die-cut illustrations and branding elements were applied by hand to create an all-over pattern, and Max hand-signed his custom creation to make it official.